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Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following is an excerpt from a guest blog post I wrote in collaboration with Mod Girl Marketing. The content...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Ornitgraphie by Xavi Bou

Examples of high quality content you might have missed in 2016

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question--what’s the difference between content marketing and fake news--in one of my LinkedIn groups. To me,...

Bull

8 Marketing Mistakes that Cause Customers to Call, “BULL!”

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....

Man enjoying content on tablet with coffee

5 ways to win readers by making your content more enjoyable

I don’t know about you, but my email inbox and social media feeds are chock-full of good content that I...

one plus one equals three

How to do content marketing? Sorry, there is no easy answer

[This is] a fluff piece. I want to know how to market content online. First do this. Then do this....

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