The Website Workshop
How to improve and promote your website
He’s a foul mouthed sonofagun. He’s got an off color sense of humor and seems to do nothing but play video games. Only recently did he move out of his mom’s to live in a quasi-frat-house with his fellow gamers. Yet, James “Nova” Wilson, Jr. has something you don’t: 1.2 million subscribers on YouTube. Why Nova interests me as a content marketer
So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have you considered that maybe–just maybe–your content is plain old fashioned boring? The internet is littered with dull, lifeless content. YouTube videos that drone on about mundane topics. Articles that share vague details about commonplace issues. Blog posts that parrot each other, contributing no original thought. However, the Internet is also a repository of vibrant, educational, hilarious, and otherwise gratifying content. What separates the good content from the bad? Simply, you, the content producer.
His is a universe filled with monsters and aliens. With blood and bravery. With murder…and football. SciFi/horror author Scott Sigler is a New York Times bestselling author. His books are sold around the world. He’s been written up in Time Magazine, the Washington Post, the New York Times, and Entertainment Weekly among others. He calls himself the Future Dark Øverlord and his loyal following of self-proclaimed “Junkies” flock to see him whenever he’s on tour. And Scott Sigler has given every one of his books away–for free.
Poor Wendy. Wendy did NOT get what she paid for. Now she has to pay more money to get someone to fix the website content her first writer jacked up. It happens all the time. Websites go live with glaring grammatical errors, bland writing, and overused SEO keywords. Poor Wendy didn’t even have the chance to reject her inadequate content, the hack writer she was working with simply uploaded it to her website before getting approval. So, she let it sit for a while … until a business acquaintance asked, “Have you seen your website?“ Here, in my first audio post, I talk about how you can avoid situations like this. I give you the insider info on how to hire writers for content–because your business communication is too important to get it wrong. If you can’t view the player above please click here to listen.
At the risk of being stampeded by a paraded of pissed off partisan pachyderms, I’d like to point out the obvious: Mitt Romney’s presidential campaign exemplifies what NOT to do when promoting your brand. Okay, put the bullhooks down, people. I’m not opposing Mitt Romney for president. In fact, I agree with many of his positions. Or, at least I think I do. Then again, maybe I don’t … And that ambiguity is exactly his problem.
I can’t help thinking of Spy vs Spy. Only in the world of online marketing, we have White Hat SEO vs Black Hat SEO. Black hat SEO … is using tactics for search engine optimization that are generally regarded as spammy, dishonest, or otherwise “bad.”
Today I am delighted to share with you a guest post by Michael Brown of BtoBEngage. Michael is a talented marketer who understands Internet marketing and brings years of experience to the table. Even more exciting, though, is Michael’s expertise in that mystifying arena of telephone marketing (in other words, he knows how to make cold calling less difficult and more effective). Here, Michael shares some terrific advice on content marketing. Enjoy!
How loyal are your customers to you? I’ve been with one service provider, AT&T, for years–dutifully paying my invoice month after month. They never really offered exceptional service, or even the best pricing. But none of their competitors had ever given me a compelling enough reason to leave, either. So, I stuck with the devil I knew. Do your customers come back because they appreciate your products and service? Or, are you just the devil they know?